Navigate LHF rules with confidence
Less Healthy Food (LHF) rules are complex. Product classification, audience targeting, placement and creative choices can all affect whether an ad is compliant.
iClear's LHF Sidekick is backed by Clearcast's compliance expertise and enables advertisers, agencies and media owners to assess scripts, images and video assets in minutes.
Understand risk before it slows you down
iClear brings compliance expertise closer to the point of creation so you can quickly identify potential risks earlier:
- Identify potential compliance concerns with clear risk insights.
- See why content has been flagged with practical guidance on how to resolve issues.
- When greater reassurance is required, get discounted access to allclear, Clearcast's LHF human review clearance service.
- Protect your brand's reputation before content goes live.
Built for modern marketing teams
iClear's LHF Sidekick is continuously updated with the latest ASA interpretations so you're always working with current regulatory thinking, not just the rulebook.
How it works

Ready to review your LHF content?
Choose how you'd like to get started.
Start now with card payment
Purchase access online and begin your LHF review immediately.
Purchase via Clearcast invoice
If your organization requires invoicing, contact the Clearcast team and they'll arrange access for you.