iClear exists to build trust in marketing
By combining Clearcast's decades of advertising compliance expertise with Northell's explainable AI technology, iClear helps organizations embed compliance into the creative workflow.
As marketing output grows exponentially, trust matters more than ever. Our mission is to help brands, agencies, retailers and media owners create advertising that consumers can trust—reducing risk, increasing confidence and raising standards across the industry.
Checking any type of marketing collateral with iClear is quick, easy and accessible, allowing you to build compliance insight into your process rather than it being the final process step.
Building trust with iClear
iClear is an AI-powered compliance pre-screening platform — the only one endorsed by the UK leader in clearing adverts for broadcast, Clearcast.
Checking any type of marketing collateral with iClear is quick and accessible, allowing you to bring trust and transparency to all your marketing collateral, not just TV adverts. The speed and accessibility also allow you to check compliance and get compliance insight throughout your creative process rather than wait until the end and face potential delays and rework.
Every check it makes is timestamped and locked the moment it runs. If a regulator, your board, or your client ever asks what you did, you can show them the exact process, whether that's next week or 3 years from now.
Our commitment to accountability
Trust remains the cornerstone of our platform, which is built on:
- Explainable AI: Every decision made by our platform cites a specific regulatory rule and provides a confidence rating.
- Audit trails: We provide a timestamped, permanent record of every check, ensuring your brand has a defensible history for regulators and internal stakeholders.
- Regulatory grounding: Our logic is validated by industry experts and reinforced by our partnership with Clearcast, the body responsible for clearing adverts before they go live on TV.
Endorsed by Clearcast
Clearcast is the compliance body for UK television advertising, responsible for pre-clearing tens of thousands of ads annually to ensure they meet the BCAP code.
iClear is the only Clearcast-approved compliance tool that utilizes validated logic and real-world precedents to pre-screen assets before they're delivered to online and digital channels.
While standard LLMs rely on public data and are prone to 'hallucinations', iClear is anchored in validated interpretations and proprietary data regarding how rules are actually applied. And although this endorsement comes from a leader in the broadcast space, the platform ensures compliance for the non-broadcast code, covering various marketing formats from direct mail to media advertising.
Powered by Northell
Northell are pioneers in data and AI, integrating advanced technologies that drive organizational efficiency and innovation. Northell are part of HH Global, the global tech-enabled creative production and procurement partner.
MediaMagic is the technology engine behind iClear. It was built as a heavyweight standalone application.
Customers loved the compliance engine and the ability to check assets quickly and earlier on in the creative process.
In order to make the compliance capability more accessible and to allow teams to integrate it into their existing platforms, iClear was created with Clearcast.
Now our API-first architecture means our compliance sidekicks live where you work, with flexible packages providing access for all without costly enterprise license fees.
Our service principles
We govern our product development using the principles of good service design. A compliance check should never feel like a barrier.
FAQs
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